To implement the 15th Five-Year Plan and enhance the appeal and influence of Chinese civilization, the China Association for the Promotion of International Economic and Cultural Exchanges (CAPIECE) successfully held a seminar on planning the "A Day of Chinese Lifestyle" series of events on March 13.
More than 20 experts, scholars and international student representatives from cultural and tourism authorities, universities, industrial associations, cultural institutions and media in Beijing attended the seminar, where they conducted in-depth discussions and pooled wisdom on the draft event plan.
The seminar was presided over by Niu Yuda, Deputy Secretary-General of CAPIECE. Liu Jiang, Executive Vice President and Secretary-General of CAPIECE, attended and delivered a speech.
He pointed out that topics related to "Becoming Chinese" have been gaining popularity on overseas social media platforms. Daily Chinese details such as drinking hot water, practicing traditional Chinese wellness, and wearing cotton slippers have attracted wide attention from overseas netizens. This proves that the down-to-earth, "small but beautiful" cultural experiences serve as the softest yet most powerful bridge for cross-cultural understanding.
Secretary-General Liu Jiang introduced the considerations behind the "A Day of Chinese Lifestyle" series:
To enable foreign friends to perceive a true, three-dimensional and comprehensive China, and experience the charm of a country where tradition and modernity integrate.To explore new paths of "small but beautiful" people-to-people diplomacy, encouraging participants to become civilian envoys of Sino-foreign cultural exchanges.To practice the Association’s mission of promoting two-way economic and cultural exchanges between China and the world, and contribute to closer people-to-people bonds.To ensure the events are innovative, distinctive and effective, he put forward seven key dimensions for project planning and implementation:Strategic Vision: Closely align with the national cultural powerhouse strategy in the 15th Five-Year Plan to enhance the international communication capacity and influence of Chinese culture.Cultural Depth: Explore and present the cultural connotation behind daily life, so that participants not only know what but also why.Professional Precision: Strive for thoroughness and excellence in route design, interpretation, safety and all other details.International Reach: Design universally appealing activities while respecting individual differences.Experiential Intensity: Provide high-quality, concentrated and unforgettable experiences within a limited time.Communication Impact: Encourage participants to share and create online and offline communication momentum.Human Warmth: Focus on people-to-people connections, highlight a people-oriented approach and foster a warm and friendly atmosphere.He also expressed hope that guests would speak freely and offer valuable insights, continue to support the project in the follow-up stage, and use this platform connecting government, academia, industry and media to seek cooperation opportunities, jointly building the project into a vivid showcase of a credible, lovely and respectable image of China.
Subsequently, a commissioner of the Association reported on the draft plan covering the background, significance and design of the events. Guests from various fields actively offered suggestions:
Sun Rui (Deputy Secretary-General, Chinese Arts and Crafts Society): Suggested building a phenomenal cultural IP and integrating the perspective of craftspeople to highlight a vivid and authentic China.Hu Yue (Deputy Director, Integrated Media Operations Department, Europe-Africa Center, China Foreign Languages Publishing Administration): Proposed strengthening communication planning and accurately researching target audience preferences.Dai Shujun (Deputy Director, Office of International Exchange and Cooperation, Beijing Normal University): Recommended integrating university disciplinary resources to deepen the events.Yuan Yu (Deputy Secretary of the General Party Branch, International College, Beijing International Studies University): Suggested targeted categorization of international students to improve engagement.Wang Ying (Deputy Director, Xicheng District Bureau of Culture and Tourism): Stated that Xicheng’s cultural and tourism resources would be integrated to support project implementation.Zhang Fanyi (Chief, Foreign Exchange Section, Xicheng District Bureau of Culture and Tourism): Recommended sites such as White Pagoda Temple Pharmacy and Liulichang, and linkage with brand activities.Guo Rui (Director, Brand Development Department, Dongcheng District Cultural Tourism Promotion Center): Introduced the "East of the Forbidden City" resources, including experiences in traditional Chinese medicine and intangible cultural heritage.Guan Zichen (Editor-in-Charge, Culture and Education Section, Beijing Business Daily): Suggested integrating seasonal elements and designing easily communicable highlights.Liu Beibei (Director, International Student Program, International School, Beijing Film Academy): Proposed organizing short video competitions to let international students become "content creators".Wang Tianyi (Journalist, China Culture Daily): Suggested balancing life vitality and cultural deposits to avoid a superficial, list-like schedule.Sun Yipeng (Brand Development Department, Dongcheng District Cultural Tourism Promotion Center): Recommended featured themes such as the Central Axis and "family" culture.Dou Junjie (National Gold Medal Tour Guide): Emphasized conveying profound ideas through small details to trigger strong emotional resonance.Li Dawei (Chairman, Tashanshi Think Tank): Proposed soliciting creative ideas on international student platforms to enhance participation.Wang Weiwei (Executive Director, Beijing Weihang Culture): Suggested naturally integrating technological elements such as shared bikes and mobile payment.Soy Francisca Sandoval (Chilean Student Representative, Peking University): Expressed anticipation for in-depth experiences and willingness to serve as a civilian envoy for cultural exchanges.
Sun Rui (Deputy Secretary-General, Chinese Arts and Crafts Society)
Hu Yue (Deputy Director, Integrated Media Operations Department, Europe-Africa Center, China Foreign Languages Publishing Administration)
Dai Shujun (Deputy Director, Office of International Exchange and Cooperation, Beijing Normal University)
Yuan Yu (Deputy Secretary of the General Party Branch, International College, Beijing International Studies University)
Wang Ying (Deputy Director, Xicheng District Bureau of Culture and Tourism)
Wang Ying (Deputy Director, Xicheng District Bureau of Culture and Tourism)
Wang Ying (Deputy Director, Xicheng District Bureau of Culture and Tourism)
Guan Zichen (Editor-in-Charge, Culture and Education Section, Beijing Business Daily)
Liu Beibei (Director, International Student Program, International School, Beijing Film Academy)
Wang Tianyi (Journalist, China Culture Daily)
Sun Yipeng (Brand Development Department, Dongcheng District Cultural Tourism Promotion Center)
Dou Junjie (National Gold Medal Tour Guide)
Li Dawei (Chairman, Tashanshi Think Tank)
Wang Weiwei (Executive Director, Beijing Weihang Culture)
Soy Francisca Sandoval (Chilean Student Representative, Peking University)
This seminar brought together professional forces from all sectors, further improved the project plan and established a multi-party cooperation platform.
Next, CAPIECE will carefully sort out and absorb the opinions and suggestions, accelerate the implementation of the project, enable foreign friends to experience the unique charm of Chinese culture through immersive activities, and contribute to closer people-to-people bonds and deeper exchanges and mutual learning between civilizations.
